ABOUT US

Welcome to Paw Paw Everlast Label Company, the original manufacturer of metal
garden labels, which has been located in Paw Paw, Michigan, since 1937. Established
by Leon Cassler, Paw Paw Everlast Label Company has continued to provide metal
garden labels and marking products to gardeners, nurseries, and greenhouses throughout
the world. We are renowned as the industry leader in both quality and service.


Mr. Cassler started the company many years ago in a one-car garage next to his house
on Elm Street in the Village of Paw Paw. He made the garden labels using only simple
tools. In 1963, the business changed hands and moved to its current location, just
outside of the Paw Paw Village limits. It was there that many changes were made to the
manufacturing process, many of which remain intact today. Although the processes
were updated and upgraded to meet the needs of today’s gardener, we have maintained
our focus of manufacturing a quality label at an affordable price. Thanks to that focus, we
have continued to thrive throughout the years.


Our garden labels and marking products are the finest! We use only the highest quality
of galvanized wire for our wire standards and 99.6% zinc for the longest lasting nameplates.
Our products provide customers with a weather resistant garden label that retains
presentation and legibility year after year. In addition, we take pride in the fact that our
garden labels and marking products are made in the U.S.A. with 100% American made
products. May your gardening experience be a pleasant one!